Our Values

Our values - we have 13 but they can boiled down to a simple 3 - and these inform everything we do.

A culture of service

"If you want to build a ship, don't drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea." Antoine De Saint-Exupery, Author of The Little Prince. We try to set the appropriate context and provide insight and understanding to enable sound decisions, rather than by trying to control people.

In the pursuit of knowledge

We are eager to learn and make the highest impact on the profession that we care most about so that our clients can make the greatest impact on their clients.. We seek to understand our strategy, market, community of users, instructors and partners. We are broadly knowledgeable about business, technology and healthcare. We contribute effectively outside of our specialty. We accomplish amazing amounts of important work. We demonstrate consistently strong performance so we can rely on each other. We focus on great results rather than on process. We exhibit bias-to-action, and avoid paralysis by analysis.


We re-conceptualize issues to discover practical solutions to hard problems. We challenge prevailing assumptions when warranted, to suggest better approaches. We create new ideas that prove useful. We are nimble by minimizing complexity and finding time to simplify. Complexity is the enemy of success. We believe in simplicity because it wastes less time and fewer resources, which lets us get better at doing what's right for each member and their patients.

The community of rehabilitation professionals, and ultimately their patients, always comes first. What is best for them is best for us.